Privacy Policy

Propbar provides property research and analysis services through our website (propbar.co.uk), browser extension, mobile applications and related services. This Privacy Policy applies to all of them (collectively, the "Service").

2.1 Information You Provide

Account Information:

• Email address
• Name (optional)
• Password (encrypted)
• Profile preferences
• Payment information (processed by Stripe)

User-Generated Content:

• Property searches and saved searches
• Saved properties and lists
• Map drawings and saved areas
• Feedback and support requests
• Questions you put to our AI research assistant, and the conversations that follow

2.2 Information We Collect Automatically

Usage Data:

• Properties viewed and time spent
• Search queries and filters used
• Features accessed and interactions
• Browser extension activity on property portals
• Referring website and exit pages

Technical Data:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Screen resolution and viewport size
• Language preferences
• Time zone settings

Analytics Data:

• Page views and navigation paths
• Click events and user interactions
• Session recordings and heatmaps (PostHog)
• Performance metrics (Web Vitals)
• Error logs and debugging information (PostHog)

2.3 Browser Extension Data

When you use our browser extension on property portals:

• URLs of property pages you visit
• Property identifiers for matching our data
• Time and date of property views
• Interaction with extension features

Important: The extension only activates on property portal domains. We do not track your browsing on other websites.

3.1 Legal Basis for Processing

We process your personal data under the following legal bases:

3.2 Specific Uses

We use your information to:

• Provide property valuations and market analysis
• Display relevant property information via our extension
• Process subscriptions and payments
• Send service updates and notifications
• Respond to support requests
• Detect and prevent fraud or abuse
• Improve our algorithms and data accuracy
• Comply with legal obligations

3.3 HM Land Registry Title Documents

Where a user orders an official copy of a record held by HM Land Registry in respect of a property (including an official copy of the register of title, a title plan, or a document referred to in the register), we procure that record from HM Land Registry and supply it to the ordering user. Such records are maintained on a public register: pursuant to the Land Registration Act 2002 and the Land Registration Rules 2003, any person may obtain official copies of the register of title without the consent of the registered proprietor, and no right of opt-out from that statutory regime exists. Such records may nevertheless comprise personal data, including the name and address for service of the registered proprietor, the price paid or value stated, and particulars of registered charges and other encumbrances.

Our lawful bases for this processing under Article 6(1) UK GDPR are:

• Performance of a contract (Article 6(1)(b)), in respect of the ordering user's personal data, insofar as the processing is necessary to receive, fulfil, and record the order and to deliver the record to that user.
• Legitimate interests (Article 6(1)(f)), in respect of personal data relating to the registered proprietor and other third parties named in the record, insofar as the processing is necessary for the purposes of fulfilling requests for official copies of public register entries, facilitating property due diligence and conveyancing enquiries, and the verification of registered ownership, including the prevention and detection of fraud. We have carried out a balancing assessment in respect of these interests. Registered proprietor information contained in such records is not displayed, published, or indexed on any publicly accessible page of the Service, and is not used for the purposes of direct marketing, profiling, or the enrichment of any other dataset held by us.

Records so obtained are retained and made available to the ordering user (and, where applicable, to that user's organisation) for the duration set out in the Data Retention section below. A registered proprietor, or any other data subject named in such a record, may object to our processing of their personal data under Article 21 UK GDPR by contacting us using the details set out in section 7; any such objection will be assessed in accordance with that Article.

3.4 AI Research Assistant

Our research assistant lets you ask questions about properties, areas and the housing market. Like most AI products, it runs on third party AI infrastructure: your questions and conversation are processed by the providers described in section 4.1 in order to generate responses. We process this information to provide the Service you have requested and, for sessions started without an account, under our legitimate interest in operating and safeguarding the assistant.

Conversations are stored so that you can return to them and so that we can maintain quality and prevent misuse. Chat history linked to your account is deleted when your account is deleted; sessions started without an account are not linked to your identity. The assistant is designed for property research: please do not enter sensitive personal information about yourself or others into it.

4.1 Service Providers

We share data with trusted service providers who process it on our behalf:

4.2 Other Disclosures

We may share your information:

• To comply with legal obligations or court orders
• To protect our rights, property, or safety
• In connection with a business sale or merger
• With your explicit consent

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Some of our service providers operate outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place:

• UK-US Data Bridge or Standard Contractual Clauses
• Adequacy decisions by the UK government
• Your explicit consent where required

We retain your data for specific periods based on its purpose:

Under UK GDPR, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests, on grounds relating to your particular situation
• Automated decisions: Not be subject to solely automated decision-making

To exercise any of these rights, email [email protected]. We respond within one calendar month of receiving a request, as UK GDPR requires; where a request is complex we may extend this by up to two further months, and we will tell you within the first month if so. Each request is assessed on its own facts, and we explain our reasoning, including where we balance your request against the legitimate interests served by publishing information drawn from public sources. An objection under Article 21 UK GDPR must set out grounds relating to your particular situation, and we assess it against our documented legitimate interests assessments. Where requests are manifestly unfounded or excessive, including repetitive or template requests, Article 12(5) UK GDPR permits us to refuse them or to charge a reasonable fee, and we will explain our decision where we rely on it. For property pages and images specifically, our removals and corrections page explains how we handle these.

Complaints: If you are dissatisfied with how we handle your data, you may complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

We implement appropriate technical and organisational measures to protect your data:

• Encryption in transit (TLS/SSL) and at rest
• Regular security audits and testing
• Access controls and authentication
• Employee training and confidentiality agreements
• Incident response procedures

However, no method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

We use cookies and similar technologies to provide and improve our services. Our Cookies Policy describes the cookies we use, what they do, and how to manage them.

Browser Extension: Our extension does not use cookies. It uses the browser's secure extension storage API (chrome.storage) to store authentication and preferences locally.

Our Service is not directed to individuals under 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us so we can delete it.

We send marketing emails about our services only where you have opted in. You can unsubscribe at any time by:

• Clicking "unsubscribe" in any marketing email
• Updating your preferences in account settings
• Emailing [email protected]

We will always send service-related emails (such as payment confirmations) regardless of marketing preferences.

We use algorithms to provide property valuations and market analysis. These are not used for decisions with legal or similarly significant effects. Our estimates are for informational purposes only and should not be relied upon as professional valuations.

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the new policy on this page
• Updating the "Last updated" date
• Emailing you (for material changes)

The current version of this policy applies whenever you use the Service.

For privacy questions, requests, or complaints, contact our data protection contact: